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索尼互動娛樂（SIE）與日本搖滾天團 King Gnu 合作的 PlayStation 廣告「限界突破」昨（23）日上線，1 天內突破 20 萬觀看，四人不僅帶著新曲〈):阿修羅:(〉登場，還化身遊戲角色合體對抗大 Boss。
此前 PlayStation 與 King Gnu 雙方 X 已多次暗示跨界消息，主唱（KB）井口理、團長（吉他+VOCAL）常田大希、鼓手勢喜游、貝斯手新井和輝各代表 PS 按鍵 △〇×□，邀請網友貢獻讚（經驗值）幫助他們提升等級。
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從簡單的標誌（LV1）、像素角色（LV23）、粗糙 Q 版 3D 角色（LV45），連五天持續突破，進化到 LV99 高精細建模人物：筋肉男（井口理），藍皮外星人（勢喜游）、蒸氣龐克科學家（新井和輝）、FF風格二郎神（常田大希）。
四人挺身對抗闇黑魔龍，隨〈):阿修羅:(〉單曲副歌進入高潮，最後關頭合體 LV 9,999 的金身機甲與 Boss 對峙。
廣告上線 24 小時內突破 20 萬觀看，這也是井口理繼客串《人中之龍 8 》夏威夷混混後，再以類遊戲角色現身，網友焦點都放在「桑吉爾夫」般的造型上，認為他就算長肌肉顏值還是很高。
在廣告上線後，SIE 即（24）日起至 11 月 30 日將在原宿貓街（キャットストリート）、裏原宿等原宿 20 個地點刊登聯名視覺，11 月 27 日至 12 月 3 日廣告影片將於澀谷站前 3D 大螢幕（ヒットビジョン）播出。
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