日本恐怖漫畫大師「伊藤潤二」將與人氣可愛 IP 三麗鷗夢幻連動，伊藤潤二描繪的 Hello Kitty 等三麗鷗角色，將與《富江》等經典作品推出多款合作周邊，在東京澀谷 PARCO 百貨和大阪心齋橋 PARCO 百貨先後舉辦快閃店。
對於本次合作，伊藤潤二在日媒報導表示在收到合作提案時心想，「為什麼是這個恐怖的我！？但我老婆和女兒都很喜歡三麗鷗的周邊，為了提高父親地位二話不說答應了。」這位恐漫大師表示，實際在畫時感受到三麗鷗 IP 的可愛是建立在絕妙的設計之上，「非常佩服這種品味，獲益良多。」
在聯名周邊，伊藤潤二特別繪製《富江》與《Hello Kitty》組合的「辣妹富江」（ギャル富江），以及融合《至死不渝的愛》登場的美少年與其他三麗鷗角色組合「漂浮在十字路口的美少年」插畫，製作成壓克力立牌、透明文件夾、T 恤等等，共超過 20 款原創商品。
「伊藤潤二 × 三麗鷗角色合作快閃店」將於 8 月 23 日至 9 月 9 日在澀谷 PARCO 舉行，9 月 27 日至 10 月 14 日在心齋橋 PARCO舉行。
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